Sandy Koufax Bobblehead Night Dodger Stadium 2012
The granddaddy of baseball giveaways, of course, is the bobblehead, which naturally, the Dodgers have noticed. Noticed to the tune of a record 10 bobblehead games this season.
Only this year, as a link to the team’s 50th anniversary season at Dodger Stadium in their 51st year at Dodger Stadium, instead of Don Mattingly and Andre Ethier bobbleheads, they are going with what they’re calling the Dodger Stadium Greats Bobblehead series.
And the only one they’re announcing up front is Sandy Koufax's Bobblehead Night
Cashing in on Koufax is what you might call smart business. This comes on the heels of Koufax winning The Times’ poll as the greatest sports figure in Los Angeles history earlier this month. Couldn’t you just see the light bulbs going off in the Dodgers’ marketing department?
Of course, wrapping it all around Koufax is pretty smart marketing. As The Times’ Bill Shaikin tweeted, and the Register's Howard Cole and numerous others have championed, what would be really great is a statue of Koufax in front of Dodger Stadium.